Streaming over the internet is increasingly business-as-usual – either as a complement to traditional broadcast or as a competing direct-to-consumer distribution channel for new market entrants.
IBC Content Everywhere is the dedicated area of the IBC show that brings together nearly 200 exhibitors showcasing the latest technologies for the multi-platform delivery and monetisation of live and on-demand online content services. To accommodate demand from both exhibitors and visitors, this year Content Everywhere has expanded to occupy Hall 14 as well as Hall 5.
Complementing this concentration of specialist vendors, the free-to-attend IBC Content Everywhere stage programme offers a busy programme of panel discussions, demonstrations and presentations designed to help IBC visitors quickly get up-to-speed on the hottest topics and latest developments relevant to the delivery and consumption of content over the internet.
In this year’s programme, exhibitors from Accedo to Zattoo via Comcast, EVS, Huawei, LTN and Microsoft, have put forward 115 speakers who will participate in 17 panel discussions and 58 demos curated by IBC across the two Content Everywhere stages. One stage will be in Hall 5 (stand 5.28) and the second in Hall 14 (stand 14.C12). To help visitors make the most of their time at IBC, wherever possible, the shorter product demonstrations, presentations and case studies will be scheduled around a panel on a related topic.
Artificial intelligence is, inevitably, a recurring theme throughout the programme. Panellists will share their experience of AI, machine learning and generative AI use cases across the value chain. Panels will also address business models and the emergence of new monetisation options, the progress of FAST, developments in advertising technologies and the challenge presented by the fragmented device environment.
For visitors investigating the practicalities of launching an OTT streaming service, the programme will explore topics such as “buy verses build” and white label OTT platforms; software-as-a-service (SaaS) and cloud strategies. Protecting content and countering piracy will also be up for discussion.
The programme launches on Friday with panels on maximising the reach of content with subtitling, dubbing and localisation; the opportunities for new content formats and experiences that are enabled by online distribution; the potential for AI in asset management and in new content production workflows.
Saturday starts in Hall 5 with an exploration of the challenges of migrating from legacy systems and technologies followed by a review of the latest monetisation models and ad-tech. Optimising online content distribution; automation of production workflows to feed the insatiable demand for online consumption; and content and system security will be addressed in Hall 14.
Managing online distribution at scale; the impact of smart home technologies on media and entertainment; new features in the 5G standards designed specifically for M&E; the particular challenges of streaming live sport and delivering low latency will be addressed by panels on Sunday. As the profitability of streaming services is subjected to increased scrutiny, panellists will also discuss best practice in customer acquisition and retention and the shaping of business strategies.
The importance of content discovery, personalisation and compliance will be addressed in the final panel in Hall 5 on Monday morning. For the more technically inclined, Hall 14 will host a series of demos on a range of developments around streaming protocols and frameworks.
As sponsor of the Hall 5 stage, LTN will share three case-studies. The first will demonstrate how they integrate live programming into hosted playout solutions. The second will describe their involvement in streaming big events, including the Paris 2024 Opening Ceremony, to IMAX cinemas with theatre-grade quality. They will also outline how they help DAZN rise to the challenge of delivering live sport to all platforms. Microsoft, sponsors of the Hall 14 Content Everywhere stage, will present three AI-focused use cases on empowering creative teams; transforming media production; and unlocking new monetisation techniques.
The full schedule is available on the IBC show website and on the IBC 2024 mobile app.
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