Veset has announced the launch of ad-insertion platform, Veset AdWise.
According to the company, AdWise is a new in-video advertising solution for live and premium feeds, allowing contextual and relevant advertising to be placed alongside the live feed without directing the viewer away from the main broadcasted content.
The product uses ad-insertion technology built on AWS for and promises “dynamic ad integration for a personalised viewing experience where live advertising doesn’t hide the live feed.”
Gatis Gailis, CEO of Veset, said: “The industry is changing with unprecedented effect, and as a result, we are seeing extreme changes in consumer habits and data. With ad technology like Veset AdWise, broadcasters and advertisers in the industry can look towards a direct-to-consumer focused future that benefits all evolving elements from linear TV, AVOD, and FAST channels amongst others. The industry might be changing, but ad tech is catching up really fast.”
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