AI has the potential to power interactive ads that adapt to user interactions in real-time, with a futuristic broadcast studio using AI
Source: DALL-E/John M Hobbs

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.

 roadcasters are keeping a close watch on recent advances in AI and machine learning (ML) technologies and their use in areas such as Dynamic Ad Insertion (DAI). These advanced technologies have the potential to reshape the way advertisements are delivered and consumed, promising enhanced relevance, efficiency, and revenue for both broadcasters and advertisers.

Current Use of AI/ML in Dynamic Ad Insertion

AI and ML are already making their mark on DAI by facilitating real-time decision-making and sophisticated targeted advertising. According to Daniel Pike, the Chief Product Officer at Covatic: “AI/ML algorithms analyse vast amounts of data, including user behaviour, preferences, and context like time of day or content consumption patterns, to dynamically select the most relevant ad for each impression,” he says. “These technologies can predict...

Latest Feature
741570274

Data-driven audio: Why AI is sounding great for everyone

The application of artificial intelligence in audio is not a recent development, and it’s not coming for our jobs, but it is coming for our audiences. The past year has seen several advances in how AI is impacting audio, and it’s happening on both sides of the production chain, writes Kevin Emmott.

Read more
Birdwatchers - Comedy Series

New tricks: Scriptwriters embrace AI to turn the tables

The studio model is being upended by seismic business pressures and the disruptive potency of AI. For two seasoned scriptwriters and producers partnered as Talk Boys Studio, the answer was to create a short film that could be the bellwether for a new wave of narrative generative AI content.

Read more

All-pervading AI: a look ahead to 2025

January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video services and streaming industry in the next twelve months.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: