Cloud-based video software specialist M2A Media is supporting the expansion of the BritBox SVOD streaming service in Canada via Amazon Prime Video.

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BritBox: Canadians gain access to British content thanks to M2A and AWS Elemental MediaConvert

BritBox is using the M2A VOD Workflow product to transcode, package and deliver video-on-demand content with subtitles and technical metadata. In May, the service delivered a back catalogue of over 5000 assets covering episodic content, one-off dramas, reality shows, non-fiction, light entertainment and news.

M2A VOD Workflow uses AWS Elemental MediaConvert to process BritBox’s new and archived content. MediaConvert allows M2A Media to set up customised profiles to handle various source media formats, resolutions and cropping requirements.

M2A Media first helped BritBox with the delivery of its British television catalogue into Amazon Prime Video Channels in the United States in 2017. Following the completion of the project, M2A Media then managed the syndication of the British SVOD’s blockbuster content, such as Vera, Shetland, Only Fools and Horses, Blackadder, and home to Classic Doctor Who when it launched on Apple TV in the North American region in November 2019.

Soumya Sriraman, president, BritBox, said: “M2A’s agility and tech readiness is a key factor of our partnership and it’s fantastic to be evolving our relationship with M2A Media. We look forward to growing our reach with their support.”