Disney+ is making its first original for the Apple Vision Pro headset with an immersive version of its animated series What If…?.
Produced by Marvel Studios and ILM Immersive, What If…? – An Immersive Story, it reimagines events from across the Marvel Cinematic Universe (MCU).
The immersive, narrative-driven story will allow fans to come face-to-face with Multiversal variants of their favourite characters, learn the mystic arts, and be tasked with harnessing the power of the Infinity Stones.
What If…? – An Immersive Story is directed by Dave Bushore, VP - Franchise and Marketing & Immersive Development at Marvel Studios, and produced by Shereif M. Fattouh at ILM Immersive. The experience is written by David Dong and Phil McCarty (The Learning Curve), with music by Oscar-nominated and Emmy-winning composer Laura Karpman (American Fiction, The Marvels).
“As a kid, my favourite stories were about worlds beyond my own, advanced technologies, and heroes travelling across space and time. What If…? – An Immersive Story is the next evolution in how we tell our stories, where fans across generations can experience them and live out the adventure alongside their favourite heroes,” Bushore said. “This experience kicks the door open to the Marvel Universe, and it’s a glimpse of what I’ve been waiting for my whole life.”
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Brad Winderbaum, Executive Producer, Marvel Studios, said: “What If…? the animated series as well as the comic book has always been about looking over the horizon into realities that have yet to be conceived. What If…? – An Immersive Story takes this one step further and actually allows you to visit these strange new worlds, not as a Watcher but as an actual participant. The creative work on this project is nothing less than stellar and we could not be more excited for fans to interact firsthand with some of their favourite Marvel heroes.”
What If…? – An Immersive Story is executive produced by Bushore, Fattouh, and Winderbaum (What If…?, X-Men ‘97), with Bryan Andrews (What If…?, Primal) serving as consulting producer. Vicki Dobbs Beck, VP of immersive content at Lucasfilm and ILM
Immersive, Mark S. Miller, VP of creative development and production at ILM Immersive, and Jamie Voris, EVP/Chief Technology Officer at The Walt Disney Studios, all serve as executive producers.
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