ITV has partnered with eBay and PropUp Project, a not-for-profit organisation which specialises in rehoming and reselling props and other items from the film and television industry, to launch ITV ReLoved, an official eBay marketplace.
ITV ReLoved sells a wide range of props, costumes, furniture and other behind the scenes items from shows such as Coronation Street, Emmerdale, Ant and Dec’s Saturday Night Takeaway and I’m A Celebrity… Get Me Out of Here!
The ITV ReLoved store provides a second life for items while at the same time offering a simple way for ITV to reduce waste, with all ITV profits going towards charitable causes.
The new marketplace has launched with a variety of items available to buy, from Judge Rinder’s Crime Stories desk and Ant & Dec’s Saturday Night Takeaway’s Read My Lips Stool, through to Emmerdale resident Mandy Dingle’s jumper from the show’s 10,000th episode.
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Shoppers will also be able to purchase everyday household goods including tableware, home furnishings and items of clothing from the wardrobe department.
Phil Holdgate, Head of Sustainability at ITV Studios, said: “We are really excited to officially launch the ITV ReLoved eBay store as a way to help us reduce waste by finding new homes for items that ITV doesn’t need anymore but are way too good to throw away.”
Emma Chaplin, Co-Founder of PropUp Project, said: “PropUp Project was set up to tackle the waste issue in the screen industries - we are passionate about ensuring leftover props, sets and costumes do not go to waste but find a second life. As a small non-profit organisation, we’re really excited to be partnering with ITV and eBay on such an important circular initiative.
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