Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to grasp its implications. In this tutorial, Jatin Dev guides you through the importance of AdTech and programmatic advertising, explains how it operates behind the scenes, highlights the current challenges facing broadcasters, and provides strategies for maximising your revenue through these technologies.

IBC365 Tutorials

Your go-to resource for staying on top of cutting-edge tech innovations, trends and business models impacting media and entertainment.

Explore our expert-guided tutorials to stay updated on the latest tech trends impacting the broadcast and media sector, including Diversity and Inclusion, Artificial Intelligence (AI), Virtual Production and eSports. Designed to empower individuals and businesses with the knowledge and skills to take full advantage of the latest technological advancements in media and entertainment, it’s your one-stop shop for topping up your knowledge in an engaging format.

Each topic is chaptered into three bite-size parts, providing a new perspective or helping to learn something new – wherever you are, in under 20 minutes.

Subscribe to IBC365 Tutorials and prepare to dive deep into the forces and ideas reshaping the future of media. Visit the Tutorials homepage here.

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