IBC365 Tutorial: Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, looks at how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to grasp its implications. In this tutorial, Jatin Dev guides you through the importance of AdTech and programmatic advertising, explains how ...
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AI – Tutorial, Ep 1: How to build AI tools into your video production workflow
IBC365 Tutorial: Morning Star AI’s George Kenwright explores how AI can aid in the pre-production, production and post-production processes.
Connective tech – Tutorial, Ep 2: How Wi-Fi 7 enables improvements for connectivity
IBC365 Tutorial: Ian Wheelock, CTO Europe, Vantiva, explores how Wi-Fi 7 is revolutionising connectivity for IP-based TV delivery in the home.
Connective tech – Tutorial, Ep 3: Understanding IPMX
IBC365 Tutorial: Ed Calverley, Technical Director and Trainer at Q3 Media Training walks us through the ins and outs of IPMX – a new IP-based video transport protocol designed to enhance video over IP.
Connective tech – Tutorial, Ep 1: Top considerations for moving live video and audio
IBC365 Tutorial: Russell Trafford-Jones, Chair at the IET Media Technical Network, and Communications Manager at Techex, reveals the best practices and potential pitfalls when transporting live video.
Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner
IBC365 Tutorial: Sameer Modha, Measurement Innovation Lead, Commercial, ITV, explains why outcome measurement is crucial for driving real business impact.
