IBC365 Tutorial highlight: From leveraging AI to innovating with privacy and ensuring addressability for all, Google’s Jatin Dev shares essential ad-tech insights for media and entertainment publishers looking to stay ahead.
This highlight comes from Ep 1 in the Ad-tech Tutorial series, where Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, explores how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.
Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to ...
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Transporting live video: three main ways to protect your data
IBC365 Tutorial highlight: Understand the three major ways to ensure reliable video feeds, including Forward Error Correction (FEC), Reliable Internet Stream Transport (RIST) and Secure Reliable Transport (SRT).
Unlocking the transformative power of Server-Guided Ad Insertion
IBC365 Tutorial highlight: YoSpace’s Paul Davies explores the emergence of Server-Guided Ad Insertion (SGAI) and why it’s becoming a priority over traditional methods like Client-Side (CSAI) and Server-Side Ad Insertion (SSAI).
How can you effectively tackle outcome measurement?
IBC365 Tutorial highlight: How can you accurately measure outcomes and connect them to ad exposure? ITV’s Sameer Modha walks through the tactics and options to help you find the right approach.
