This highlight comes from Ep 1 in the Ad-tech Tutorial series, where Jatin Dev, Senior Partnership Lead, Global Sellside at Google UK, explores how ad-tech operates behind the scenes, the current challenges broadcasters face, and strategies to maximise revenue.

Online video advertising is experiencing remarkable growth, and it’s essential for broadcasters to grasp its implications. In this tutorial, Jatin Dev guides you through the importance of AdTech and programmatic advertising, explains how it operates behind the scenes, highlights the current challenges facing broadcasters, and provides strategies for maximising your revenue through these technologies.

View the full Tutorial here:

Ad-Tech - Tutorial, Ep 1: Navigating the Future of Video with AdTech | Video | IBC

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