Speaker:
David Fisher, EMMEA Industry Principal, Advertising, Media & Entertainment - Snowflake
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Demo: Delivering optimal customer experiences in the golden age of content
IBC2022: As competition for attention continues to intensify, broadcasters must proactively deliver engaging content and viewer experiences to attract, retain, and grow audiences. However, as a result of siloed data and inadequate customer insights, many struggle to deliver on personalisation and suffer from wasted marketing spend and churn. Hear from Snowflake’s David Fisher, EMEA Media and Entertainment Industry Principal, about how a strong data-driven culture can enable broadcasters and media companies to deliver optimal customer experiences in the golden age of content.
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