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IBC2023: When organisations are looking for media streaming production technology options they usually fit into these categories: 1. 3rd party fully managed technology solutions. 2. Owned and self-managed 3. Or hybrid solution – mix of 1 & 2 Options 2 & 3 are generally deemed too hard, unknown, risky and are not seriously considered. However, now more than ever options 2 & 3 are tangible and indeed good options for organisations leveraging automation, workflow orchestration and cloud capability.