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Server-Guided Ad Insertion: The future of viewer engagement and monetisation
Are you ready to revolutionize advertisement in the streaming world? While Client-Side Ad Insertion (CSAI) and Server-Side Ad Insertion (SSAI) each offer distinct advantages, they also have their limitations. Server-Guided Ad Insertion (SGAI) represents a hybrid approach that combines the strengths of both CSAI and SSAI, redistributing responsibilities to deliver the best of both worlds. This innovative method not only enhances the monetization potential of streaming services but also improves the viewer experience.
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