New capabilities in the 3Ready product platform allow operators to launch personalised digital entertainment user experiences across all user devices, including in-vehicle infotainment screens.

According to 3SS, 3Ready Aggregate enables carmakers and service operators to onboard and provide content-centric discovery, including third-party content, with metadata. 3SS claims the new function enables the rapid integration of third-party content, deep links and metadata, and provides “deep pre-integrations” of partners.

3Ready to take centre stage on 3SS stand

3Ready can deliver personalised content services across all user devices

The aim is to enable operators to deliver global and local OTT partner content and provide APIs for “super-aggregator experiences” on STB and multiscreen apps. 3SS say it can thus enable all-in “entertainment hubs” for users beyond TV and VOD, with key features including universal watchlist, continue watching, detail pages and search.

OTT partners can benefit from dedicated spaces or ‘worlds,’ with placement features to drive signups and service engagement, adds 3SS.

Stand Number: 4.C02, 4.C04, 4.C06

Company: 3 Screen Solutions