Reaching viewers across any device at any time is crucial for content providers, but the ever-growing variety of devices and platforms creates a complex prioritisation challenge. Matching content types with a suitable device for optimal monetisation adds yet another layer of complexity.

OTT or pay-TV service providers who successfully navigate this maze, like some who offer unified experiences across devices, still face fierce competition from every app vying for user attention.

24i

24i Video Cloud

Viewers are also managing multiple services, fighting with restrictions, and scrolling through endless libraries. Audiences suffer from discovery fatigue, subscription overload and juggling devices.

Deploying solutions that put the power back in the hands of video service providers so they can offer and match audiences with the content they love is the goal of 24i.

24i Video Cloud is the new video delivery platform with a modular functional technology stack to address the complexities of modern services. With a core focus on TV and Streaming services for Data and Broadband subscribers, 24i Video Cloud is designed to provide scalable and customisable video offerings that balance service differentiation with a lower total cost of ownership, compared to traditional / legacy IPTV and streaming solutions.

Viewers benefit from:

  • Content aggregation: An environment where the content is curated based on viewers’ unique preferences
  • Personalised magic: A two-way path for viewer browsing
  • Simple and seamless payment management for subscribers with their streaming options in one place, with transparent pricing and no hidden fees.

OTT and pay-TV service providers benefit from a powerful platform to manage front-end UX, content management, segmentation to create personalised experiences and third-party systems integration with no coding required, taking providers to a convergent media universe.

Catch 24i at Stand Number: 5.B38 at IBC2024 to see how service providers can move into the cloud with intuitive operator tools and catchy user features.

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