Video streaming infrastructure provider Bitmovin said Passes, a creator monetisation platform, has deployed the Bitmovin Player and Analytics on Google Cloud to improve streaming experiences for its users, coupled with digital rights management (DRM) support to protect creators’ unique content.

Passes is a platform that provides tools for creators to engage with their audience via subscriptions, paid DMs, one-to-one calls, livestreams, and more.

Stefan-Lederer

Stefan Lederer, Bitmovin

Aaron Friedlander, head of engineering at Passes, said: “Our ultimate goal is to help creators foster more direct connections with their fans while also developing more exclusive, monetisable content. It’s crucial that our platform offers the highest level of security to protect our creators’ content, and when we evaluated the players on the market, we quickly concluded that the Bitmovin Player was the best match for our technical requirements.”

Passes also deployed Bitmovin Analytics for real-time stream monitoring that analyses user-session data and helps track and fix playback issues before they impact users.

“Bitmovin Analytics provides us with deep user metrics that ensure we have real-time insights into how streams are performing and that our creators can keep their fans engaged with the best streaming experience,” commended Friedlander.

Stefan Lederer, CEO and co-founder of Bitmovin, said: “Passes has tapped into the zeitgeist of creator-led content and filled the market need for content creators to become entrepreneurs with highly monetisable content. Passes is on an incredibly exciting journey, and it’s a huge honour that it trusted Bitmovin to optimise the video streaming experience and secure its content with our robust DRM support.”