IBC2022: Yospace talks about the big three challenges facing sports rights-holders today: 1. Increasing competition for rights. With internet giants like Amazon and Apple snapping up rights from broadcasters across Europe and the U.S; 2. Meeting fans’ needs in an always-on digital environment. Fans expect to watch their favourite sports and teams wherever they are; 3. Maximising the monetisation opportunity, without disrupting the fans’ experience. The complexity of delivering one-to-one programmatic advertising is at odds with achieving scale to millions of concurrent viewers.
Yospace share best practice lessons for sports rights-holders as they approach building a solution that maximises the amount of coverage for fans, while ensuring the rights-holder achieves the full value of its advertising.
Speaker:
David Springall, CTO and Founder - Yospace
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IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
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