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NAB 2025: Brijesh Yadav, Tata Communications Media: “We are at a pivotal year in 2025 - the conversation is about AI”

There’s no escaping the fact that AI is transforming many business verticals, and the media and entertainment industry is no exception. Experts agree that some applications are not yet mature, but there is much transformative opportunity, especially in general automation and AI enhanced metadata and subtitle generation. However, cloud and hybrid cloud economics are also a key theme, with increased cloud adoption driving broadcast workflows, as is the ongoing transition to IP.

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