Applicaster 2021 Predictions
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Applicaster2020-11-27T13:33:00
2020 was a year of record highs and record lows in entertainment. McKinsey data showed that we “vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks” in the early days of the Covid-19 lockdowns, and content streaming — along with Zoom calls ...
Now, we dial our crystal ball to 2021, with 11 predictions about the state of premium video streaming (we’ll refer to it all as OTT for shorthand, and use CTV to refer specifically to TV streaming) as we enter our 2nd year of the pandemic…
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