Can ML-powered ad-targeting solutions offer notable advantages over current algorithm-based systems? John Maxwell Hobbs reports.
roadcasters are keeping a close watch on recent advances in AI and machine learning (ML) technologies and their use in areas such as Dynamic Ad Insertion (DAI). These advanced technologies have the potential to reshape the way advertisements are delivered and consumed, promising enhanced relevance, efficiency, and revenue for both broadcasters and advertisers.
Current Use of AI/ML in Dynamic Ad Insertion
AI and ML are already making their mark on DAI by facilitating real-time decision-making and sophisticated targeted advertising. According to Daniel Pike, the Chief Product Officer at Covatic: “AI/ML algorithms analyse vast amounts of data, including user behaviour, preferences, and context like time of day or content consumption patterns, to dynamically select the most relevant ad for each impression,” he says. “These technologies can predict...
You are not signed in.
Only registered users can view this article.
Future predictions – Part I: Broadcasters and suppliers
As we wrap up 2024, it’s time to consider what lies ahead for the media industry in 2025. John Maxwell Hobbs probed industry executives to share their crystal ball predictions on themes spanning the impact of AI, the transition from hardware to software-based solutions, data security and ways of reaching new audiences.
Finding our ethical true north on AI: Part I
AI’s increasingly omnipotent influence in media and entertainment has echoed caution in ethical practice and application. How can media companies responsibly deploy a technical asset of seemingly unlimited potential, without compromising on safeguarding systems, rights, and people? James McKeown provides the first of a two-part report on regulation, standards and the role of gatekeepers.
 (1).jpg)
Broadcasting in 2024: Spotlight falls on production and platforms
Over the past decade, media companies had a strong focus on the way programmes were viewed – we’ve seen HD, 3D, 4k, 8k, HDR, VR, and AR presented as the next big thing. In 2024, things shifted. John-Maxwell Hobbs digs into production and delivery practices, cloud, AI and sustainability trends of the past 12 months.
.jpg)
Highlight of the year: Olympic Gold for 5G as adoption gathers pace
The Paris 2024 Olympics marked a significant milestone in the effectiveness of 5G technologies for live broadcast, with Neutral Wireless and the BBC leading the charge.
Content Everywhere: a look back at 2024
As the year draws to a close, it seems an opportune time to ask Content Everywhere companies for their views on the top trends in 2024. As always, key industry players have been keen to respond with comments and views on how the past year shaped up both for them and the wider industry.
