Podcasts

Accelerating Innovation Podcast, Ep 13: Ultra Low Latency Live Streaming at Scale

Features

AI and the media revolution: A look ahead to 2026

News

Operative unveils AOS Services Platform

News

ITV picks Yospace DAI for Freely channels

News

WPP launches single global production platform

Podcasts

Accelerating Innovation Podcast, Ep 10: Changing the Game… Again!

Features

Content Everywhere: A look back at 2025

News

Sky’s Priya Dogra to become Chief Executive of Channel 4

News Omnicom set to complete Interpublic acquisition as EU approves deal

Omnicom set to complete Interpublic acquisition as EU approves deal

News

Innovations from Freely and CCMA’s 3Cat win acclaim at 2025 HbbTV Awards

Features

From broadcast to braincast: A new frontier for AI-powered advertising

Features Channel 4's first genAI advert was for a food podcast

Can genAI unlock ad revenue for cash-strapped broadcasters?

News WPP Open Pro

WPP launches AI platform to plan, create, and publish clients’ ad campaigns

News Big Blue Marble picks 3SS for Android TV

Big Blue Marble picks 3SS for Android TV

Features

Context is king: How AI redefines personalised ads

Features

AI-powered measurement: Proving ad impact in a fragmented media landscape

News

ITV launches genAI platform to help SMEs create TV ads ‘in less than 30 seconds’

News

Bitmovin updates AI Scene Analysis tool

News Yospace demos new SGAI standard

Yospace demos new SGAI standard

News ITV’s Dynamic Pause Ads

ITV launches Dynamic Pause Ads offering

News

IBC2025 Session Summary: “The AI Engine Room – Driving Media Compliance for Monetisation”

News

IBC2025 Session Summary: Unlocking Global Scale: How DAZN & Google Ad Manager Elevated Live Sports Advertising

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Formula 1’s Ruth Buscombe: “AI capabilities make capturing video less labour-intensive”

Features

CTO Roundtable: WBD and ITV chart the future of AI in media

Features

The affinity ecosystem: Evan Shapiro on streaming, studios, and the creator economy

Interview captionhub

Future Tech: CaptionHub to launch a suite of transcription tools at IBC2025

Interview lightricks

Future Tech: Lightricks to live-demo AI native content creation

Interview

Future Tech: Noisypeak to highlight workflow-based media processing engine

Interview

Future Tech: Magnifi to launch AI-driven sports broadcasting solution at IBC2025

News Roku resized

Roku to launch FAST channels in UK market

Interview google partners

IBC Conference: Google’s Justin Gupta on how to “maximise digital revenues” with ad-tech

News

France’s OKAST picks Zixi for live channels

Features The Future is Now – TV's Place in the New World Order panel session

Edinburgh TV Festival: TV tourists, the Trump effect and YouTube

Opinion Why AI in media needs a rethink: It’s not about generating more, it’s about governing better

Why AI in media needs a rethink: It’s not about generating more, it’s about governing better

News RMC-BFM picks Broadpeak’s dynamic ad insertion

RMC-BFM picks Broadpeak’s dynamic ad insertion

News Global media and entertainment industry to hit $3.5 trillion in 2029

Global media and entertainment industry to hit $3.5 trillion in 2029, says PwC

News Cindy Rose

WPP names Microsoft’s Cindy Rose as next CEO

News

Operative launches AOS Insights

News Amazon and Roku are teaming on a new initiative that will give advertisers access to more than 80% of connected TV

Amazon partners with Roku for connected TV advertising initiative

News ProSiebenSat.1 and FreeWheel have agreed a commercial partnership for pan-European advertising solutions

ProSiebenSat.1 strikes European ad solutions deal with FreeWheel

News Mark Read

WPP boss Mark Read to leave advertising giant

News ‘A Roadmap for Programmatic TV in Europe’

TV, tech and ad industry launch action plan for programmatic TV

News Amy Reinhard

Netflix’s in-house ad-tech platform to launch in Europe

News

MTN Group and Synamedia to develop pan-African streaming platform

News

Broadpeak provides SSAI to Malaysia’s Media Prima

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Behaviour-based data: Defining the advertising audience

News Netflix's Adolescence

Netflix revenues grow despite tougher economic climate

Features

Discoverability, engagement and reach: IBC365 roundtable explores the role of AI personalisation in broadcast

Interview

NAB 2025: Thomas Thomson, Omdia: “Trust is vital. Media organisations trade on trust.”

Interview

NAB 2025 – Jay Ganesan, Amagi: “It’s 2025, how can we not talk about AI”

Features Red Bee Broadcast Centre

OTT evolution: Shifting business models, monetisation and personalisation

Interview Saleha Williams, CEO at IABM

Saleha Williams: ‘The industry is changing and IABM needs to as well’

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Content Everywhere: Getting (more) personal in the AI era

Features

Getting personal: Crossing the streams with ad-tech and AI

News

Sylvester Stallone invests in film and TV AI platform Largo.ai

News

Nippon TV promotes Hiroyuki Fukuda to CEO

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Future predictions – Part II: Leaders and analysts

News The global advertising market will have grown by 6.8% by the end of 2024 to close at $772.4bn

Global ad industry enjoys strong growth in 2024

News IBC Accelerator Kickstart Day 2024

Applications now open for IBC Accelerators Kickstart Day 2025

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Disney+ teams up with ad measurement platform in Europe

Features Fatima Dowlet, Head of Streaming and Social Media Propositions at Channel 4

Bridging the divide: challenges in cross-platform advertising

Tutorials

Unlocking the transformative power of Server-Guided Ad Insertion

Tutorials

Maximising ad-tech opportunities: top tips for media and entertainment publishers

Tutorials

How can you effectively tackle outcome measurement?

News The Diplomat

Netflix ad-supported tiers hit 70m monthly users

Tutorials

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

Tutorials

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Interview Channel 4’s Horseferry Road headquarters

Channel 4’s Fatima Dowlet: “Linear is still doing great numbers”

IBC Show VOD

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Tutorials

Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

News

Operative expands its AOS platform

Features Kate Waters, ITV

Project Lantern: TV ads and the outcomes business

Features Ben Tatta: “AI will comprehend the context, access the relevant data, perform the necessary analysis, and provide insights or execute the desired actions.”

AI’s evolution in the ad space

Features

SGAI: a new frontier in dynamic ad insertion

News

Amazon extends Prime Video ad tier to more major markets

Interview Rhys McLachlan, ITV

Contextual advertising proves its worth

IBC Show VOD

Streaming Ecosystem Trends & Activations with Google Ad Manager

IBC Show VOD

Virgin Media O2: Opting in customers for FAST ads

News ITV has launched two new TV ads which have been created using Generative AI

ITV launches AI-generated ad service

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Operative collaborates with Salesforce

IBC Show VOD

Dynamic Ad Insertion Errors: Analyzing Common Streaming Ad Issues On Real Devices

Interview

PCI and BroadView Software pioneer ad-tech advances

Interview

Imagine showcases major playout and automation advances

IBC Show VOD

Synamedia helps streamers connect to audiences at IBC2024

News Whale TV and Teads have enhanced their collaboration for increased CTV monetisation

Whale TV makes a bigger splash on CTV

News Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers

Warner Bros. Discovery International launches advertiser data platform

Opinion

Measurement, currencies and walled gardens: how do we solve the video industry’s headache?

News Ads from above: G-Mana aims to simplify OTT monetisation

G-Mana makes ad insertion easy

Features

AI in the virtual studio: innovations in replay, tracking and ad verification lead the way

Features AI has the potential to power interactive ads that adapt to user interactions in real-time, with a futuristic broadcast studio using AI

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

News Netflix Upfront 2024

Netflix to launch in-house ad tech platform

Features Shoppable ads are an area of growing interest

Shoppable ads move to the checkout

Features

How can streamers maximise DAI and avoid the complexities of GDPR?

Opinion

How to create clearer reporting metrics for ad-supported streaming services

Features

DAI and Sustainability: Session-Based Solutions and Efficiency in Ad Delivery

IBC Show VOD

Panel Discussion: Advances in Monetisation Technologies

News

ITV Launches Linear Addressable TV Ad Offer

News Meta has rolled out generative AI tools for advertisers

Meta Rolls out Generative AI Tools for Advertisers

IBC Show VOD

Is in-game advertising a game-changer?

Opinion

The day content providers became ads managers, or how FAST is changing content providers’ business and pushing them to get new skills

Opinion

Enhancing Decision Experience (DX) for Content Choice: A Path to Resolving Video Consumption’s Paradox

Webinars

Join IBC365 on-demand as we look ahead at what’s on the agenda for business decision makers planning the future of the industry, with just under a month until the doors open at the RAI.

Features

If TikTok is killed off, how long will short form video live?