Watch

With content production rising by 6.7%, the pressure on creative storytelling intensifies. The demand for fresh, engaging material is surging, driven by streaming’s growth, yet profit margins are tightening. Editors and artists must produce more with fewer resources, all while adapting to a shrinking talent pool and a globalised workforce. To address these challenges, media companies are exploring innovative strategies, including repurposing archived content and attracting diverse talent, but operational efficiency remains a key focus.