Demos of several monetisation services will be shown for the first time in Europe by Broadpeak, including Click2 interactive targeted ads. These enable viewers to interact as they are watching video streaming services, opening up a new type of ad inventory for video service providers, while boosting viewer engagement and monetisation.
Spot2Spot addressable TV enables content providers to replace specific spots within the ad break. This technology is powering targeted ad insertion for leading service providers, including French TV network TF1.
Available on the company’s SaaS platform, broadpeak.io, Broadpeak’s server-side ad insertion empowers video service providers to tailor content to individual preferences, allowing the creation of personalised streaming experiences that drive viewer engagement.
Jacques Le Mancq, CEO, Broadpeak, said: “By embracing our cutting-edge video streaming solutions, service providers and content owners can significantly cut down on the costs typically linked to video streaming while enhancing their offerings to drive higher monetisation. We are also proud to present how our solutions can contribute to more sustainable streaming, which reflects our dedication to environmentally responsible innovation.”
Stand Number: 1.F83
Company: Broadpeak
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