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According to IABM’s Lorenzo Zanni, the convergence of broadcast with different industries is partly to blame for the ongoing talent shortage as certain transferable skills are in demand across the board. Rather than reverting to salary battles, one solution could be for the broadcast sector to play to its strengths when hiring and training. Zanni was a guest speaker on the ‘Insights & Trends Panel’ discussion taking place as part of ISE’s Content Production & Distribution Summit.