Ad Sales | IBC365

2473124043

Ad Sales

ITV is to make hundreds of hours of its programmes available to viewers on YouTube.

ITV strikes partnership deal with YouTube

Ad Sales

The global advertising market will have grown by 6.8% by the end of 2024 to close at $772.4bn

Global ad industry enjoys strong growth in 2024

2445381661

Disney+ teams up with ad measurement platform in Europe

Fatima Dowlet, Head of Streaming and Social Media Propositions at Channel 4

Bridging the divide: challenges in cross-platform advertising

Maximising ad-tech opportunities: top tips for media and entertainment publishers

How can you effectively tackle outcome measurement?

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Channel 4’s Horseferry Road headquarters

Channel 4’s Fatima Dowlet: “Linear is still doing great numbers”

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Amazon extends Prime Video ad tier to more major markets

2421310157

Operative collaborates with Salesforce

OTT monetisation is a core focus for Sure

Sure bets for monetisation with Magnaquest

Vivendi plans London listing for Canal+, Amsterdam float for Havas

“Watch this space”: Will the World Cup be streamed in UHD HDR?

Free-to-air sport broadcasting worth €4.9bn to European economy

Content Everywhere: how to improve subscriber engagement and reduce churn

2198489333

GenAI to help streamers transform business models and minimise costs, finds report

How to create clearer reporting metrics for ad-supported streaming services