Ad Tech | IBC365

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The global advertising market will have grown by 6.8% by the end of 2024 to close at $772.4bn

Global ad industry enjoys strong growth in 2024

IBC Accelerator Kickstart Day 2024

Applications now open for IBC Accelerators Kickstart Day 2025

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Disney+ teams up with ad measurement platform in Europe

Fatima Dowlet, Head of Streaming and Social Media Propositions at Channel 4

Bridging the divide: challenges in cross-platform advertising

Unlocking the transformative power of Server-Guided Ad Insertion

Maximising ad-tech opportunities: top tips for media and entertainment publishers

How can you effectively tackle outcome measurement?

The Diplomat

Netflix ad-supported tiers hit 70m monthly users

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Channel 4’s Horseferry Road headquarters

Channel 4’s Fatima Dowlet: “Linear is still doing great numbers”

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

Operative expands its AOS platform

Kate Waters, ITV

Project Lantern: TV ads and the outcomes business

Ben Tatta: “AI will comprehend the context, access the relevant data, perform the necessary analysis, and provide insights or execute the desired actions.”

AI’s evolution in the ad space

SGAI: a new frontier in dynamic ad insertion

Amazon extends Prime Video ad tier to more major markets

Trending now

Unlocking the transformative power of Server-Guided Ad Insertion

Fatima Dowlet, Head of Streaming and Social Media Propositions at Channel 4

Bridging the divide: challenges in cross-platform advertising

How can you effectively tackle outcome measurement?

AI has the potential to power interactive ads that adapt to user interactions in real-time, with a futuristic broadcast studio using AI

AI and DAI: Machine learning and the quest for even greater dynamism in advertising

Maximising ad-tech opportunities: top tips for media and entertainment publishers

Channel 4’s Horseferry Road headquarters

Channel 4’s Fatima Dowlet: “Linear is still doing great numbers”

Kate Waters, ITV

Project Lantern: TV ads and the outcomes business

SGAI: a new frontier in dynamic ad insertion

Shoppable ads are an area of growing interest

Shoppable ads move to the checkout

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Rhys McLachlan, ITV

Contextual advertising proves its worth

Ad-tech – Tutorial, Ep 3: How to approach measuring outcomes as a TV media owner

Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

Using AWS Clean Rooms to maximize collaboration and unlock the value of customer data

Synamedia helps streamers connect to audiences at IBC2024

Whale TV and Teads have enhanced their collaboration for increased CTV monetisation

Whale TV makes a bigger splash on CTV

Operative expands its AOS platform

How can streamers maximise DAI and avoid the complexities of GDPR?

Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers

Warner Bros. Discovery International launches advertiser data platform

Is in-game advertising a game-changer?

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Operative collaborates with Salesforce

PCI and BroadView Software pioneer ad-tech advances

Dynamic Ad Insertion Errors: Analyzing Common Streaming Ad Issues On Real Devices

Imagine showcases major playout and automation advances

Ben Tatta: “AI will comprehend the context, access the relevant data, perform the necessary analysis, and provide insights or execute the desired actions.”

AI’s evolution in the ad space

Ads from above: G-Mana aims to simplify OTT monetisation

G-Mana makes ad insertion easy

ITV Launches Linear Addressable TV Ad Offer

Streaming Ecosystem Trends & Activations with Google Ad Manager

Panel Discussion: Advances in Monetisation Technologies

Netflix Upfront 2024

Netflix to launch in-house ad tech platform